LDL MARKETING'S ROCKSTAR CAMPAIGN

Leung De Leon Marketing Services Inc. (LDL Marketing) launched a web campaign during their December 9, 2010 Black Tie Holiday Ball in the chic and exclusive Members Only. They showed a behind the scenes AVP of their shoot with international model, Benjamin Tang, for the web campaign and unveiled their “Rockstar Campaign.”

From Left: Mica Agdamag, Claudine De Leon, Theresa Leung and Noelle Hilario

What was the message of their web campaign?

If you want “rock-solid advertising,” effective ad campaigns, efficiently executed events then go with the “advertising rockstars.”

International Model Benjamin Tang for LDL Marketing's Rockstar Campaign

LDL Marketing, a boutique-advertising agency, specializes in print campaign and event management. They are very creative, driven and passionate people. They have project ownership. They will study every aspect of a business to help communicate a message to the public. A clear message through efficient ad campaigns will then lead to greater product sales.

If a company has good products and / or great services, LDL Marketing can help them communicate to their target market through effective advertisements.

Bea Tantoco and her band, The Sauce provided entertainment for the night. She belted out songs from Alicia Key’s Empire State of Mind II to Katy Perry’s Teenage Dream while guests were treated to sushi and truffle fries. Members Only (an LDL Marketing client) hosted a slew of beverages: sexy cosmopolitans, gin and tonic, vodka Sprite, and rum Coke. Nisce Skin n’ Face (spa and derm clinic, an LDL client) and Art of Scent (the first luxury fragrance store in the Philippines located at Resorts World) sponsored raffle prizes. The winners of the Nisce Skin n’ Face gift bags were Tanya Chua, Bokie Villavicenco, and Leanne Tan. Audrey Tan-Zubiri was the grand prize winner, she won a gift certificate from Art of Scent. Mrs. Zubiri will be able to choose any luxury fragrance such as Lanvin, Chloe, Chanel, Marc Jacobs, etc. when she visits the store to claim her prize.

What a great year it has been for LDL Marketing and for that, they are grateful.

The Black Tie Holiday Ball was a festive night with clients, suppliers, family and friends—- another thing to be grateful for!

LDL Rockstar campaign was shot by the talented, Rob Leung.

RIIR by Aranaz Launches the Mercato Bag

Rags2Riches is a social business enterprise creating social statement in style. Rags2Riches empowers women communities, and upcycles scrap cloth discarded by garment factories around the Philippines.

The RIIR by Aranaz Mercato bag is for the stylish woman who wants only the best for her family. She loves food and to entertain in style! The Mercato Bag is a stylized market / picnic basket using indigenous materials and recycled fabrics designed by Amina Aranaz and produced by the women of Payatas. The Mercato Bag is made in collaboration with Bounty Fresh.

RIIR by Aranaz muses:

 Audrey Tan-Zubiri

Audrey has 2 lovely kids, Adriana and Juanmi. Being a gracious host   is part of her role as wife to Senator Juan Miguel Zubiri. Miguel loves to entertain his friends and Audrey has become a master at planning and execution of these events.

Amanda Griffin-Jacob

Model turned doting mom to handsome baby named Kieran. She balances her time between Hong Kong and Manila while managing to throw Mother-Baby themed events for other style loving moms.

 Hindy Weber-Tantoco

Hindy values health and natural living. She is at a point in her life and career where she thinks less is more. “I think we need to rethink the way we CONSUME.” She wants to veer away from mindless, irresponsible, unsustainable consumption. She wants a new business model that embraces beauty, design, art, the good life—without compromising our planet and its less fortunate inhabitants. She embodies the Rags2Riches eco-ethical lifestyle.

Kaye Termulo-Garcia

Kaye has 2 adorable boys and a cute little girl. She has mastered the art of entertaining. She loves having friends over and enjoys planning themed parties and gatherings. It can be as simple as a particular cuisine and excellent table setting to match.

 Issa Litton

Issa is a mother of two and a sought after TV & event host. She also hosts  “Secrets of the Masters” a cooking show that airs on QTV Channel 11. She is a self-confessed and certified foodie.

Juana Manahan-Yupangco

Juana is a mother turned entrepreneur who recently launched her own line of little boys clothing called Capolino. Valuing giving her son only the best, she does not compromise style, health and nutrition for her family.

Loralee Baron-Soong

Loralee a co-founder of the School of Fashion and the Arts has 2 adorable twin girls, Noelle and Gabrielle. They are very fashionable just like their mom. Loralee has found a good balance between her career and family life and manages to look fashionable day in and out.

Erica Paredes

Erica is a fashion stylist and make-up artist but she also loves to cook and to entertain. She has been in the print (magazine and newspaper) industry since 2002. She is into conceptualizing and creating imaginative, fun, youth oriented editorials. She was also responsible for providing readers with beauty-related tips and articles, as well as feature new and upcoming products and monthly lifestyle articles, including personalities, restaurants and travel. Her passion for cooking and entertaining has led her to selling her own sweet goodies under the brand Birthday Café.

To create a unique environment for the launch of the RIIR by Aranaz Mercato Bag, we asked SoFA Interior Design in collaboration with The Event Architects to give a short seminar on how to entertain in style for our chic moms and foodies.

This afternoon’s snacks are from Bounty Fresh using their free-range chicken line, creating delectable finger food: Bounty Fresh Chicken Pandan, Bounty Fresh Chicken Strips, Bounty Fresh Chicken Terriyaki, and Bounty Fresh Pollo Asado.

Bounty Fresh Food Inc. is the second largest poultry integrator in the Philippines. It is also the largest supplier of commercial layers all over the country. As a continued effort to be the best poultry company in the Philippines, they are introducing the Bounty Fresh Free-Range Chicken. This is to cater to the growing need for an alternative source of chicken that can be grown and ranged in open areas just like our native chicken. This chicken can be grown organically and naturally thus providing a healthier alternative from the industrial white broiler.

Bounty Fresh is also the winner of the Asian Livestock Industry Award 2009 for Established Integrator, high distinction in Industry Leadership, Use of Technology in Operations, Health and Safety, and Marketing and Promotions. Bounty Fresh is Asia’s best chicken.

Leung De Leon Marketing Services Inc., is a boutique advertising agency who put the event together with Rags2Riches and Aranaz.

This event was brought to you by Bounty Fresh.