Tuesday, May 21, 2013

Safe. Simple. Smart.

Lifefactory and Para’Kito, in cooperation with Juju Eats and Leung De Leon Marketing Services, Inc., hosted an intimate mommy affair for the press and bloggers to promote and share practical tips on living a safe and healthy lifestyle. The event was held at the newly opened salad joint, Juju Eats, located at 2297 Chino Roces Avenue, Makati in the afternoon of May 15, 2013. 

The event started with an opening remark by David Azanza, owner of Juju Eats and Juju Cleanse and president of Red Herring Distribution Inc., the official distributor of Para’Kito and Lifefactory here in the Philippines. Azanza formally opened the event by introducing himself and how he and his wife, Kat Azanza, came up with the concept of Juju Eats along with the already existing and known brand, Juju Cleanse. He talked about how this branch of his healthy oriented project is important in our society in the present time. 

Azanza also introduced their official coffee supplier, Kick-Start, who was represented by Mike Asuncion, president of the Silca Coffee Roasting Company. Mike Asuncion shared his venture in the coffee industry and how he came up with the brand Kick-Start. After the short discussion, Azanza invited the guests to try their salad meals and beverages.

Para’Kito, an all-natural mosquito protection from France, was introduced to the guests by Azanza. He explained how the device works in helping keep the mosquitos away. He also explained the materials used in creating the device to make it more efficient and convenient to carry around especially for people who enjoy outdoor activities. 

One of the major speakers during the event was Lifefactory ambassador, Bianca Araneta- Elizalde, who shared her story on growing up in a healthy environment thus being able to practice and exhibit a healthy lifestyle. She explained how we are currently living in a time where we unknowingly absorb toxins every single day with the products that we use. She emphasized that this is something to be taken into action because, as a mother, she is obliged to make sure that her kids grow healthy in a safe environment. She also explained how Lifefactory takes care of that issue by describing the materials of the product and how it helps her advocacy of living a healthy lifestyle. Alongside with Lifefactory, she inevitably felt the need to talk more about Para’Kito because this mosquito repellant brand backs up her campaign to living safe and healthy. She talked about how dengue is rampant in our country and how we should really be prepared in battling this epidemic with safe and fun/fashionable tools.

The event ended with a raffle facilitated by Azanza. The team raffled off five (5) Juju Eats GCs, three (3) one day Juju Cleanse GCs, two (2) sets of Kick-Start coffee pack, five (5) Para’Kito wristbands, and one (1) Lifefactory 22oz adult bottle.

Lifefactory Ambassador Bianca Araneta-Elizalde
Mike Asuncion, Bianca Araneta-Elizalde and David Azanza
Noelle Hilario and Theresa Leung of LDL with Bianca Araneta-Elizalde

Sunday, May 19, 2013

Reedley International School: An Anti-Bullying School

Reedley International School is the first and only institution among the top schools in Metro Manila and in the Philippines to provide a unique international educational program that enables students to learn more with a less stressful, yet engaging and challenging experience. Serving families for over 13 years, Reedley has ensured that apart from being at par with international standards, it provides a nurturing learning environment to its students, thus producing happy and well-rounded individuals. Reedley is currently a Candidate for Accreditation to be awarded by the Western Association of Schools and Colleges (WASC)-USA and a Regular Member of the Council of International Schools (CIS)-UK.

Happy students are better learners, and this is evident in how Reedley raises its kids. Its small class sizes guarantee that learners are able to fully grasp the lessons taught by their teachers. Unlike most schools which only measure how smart or dumb a child is, Reedley acts as a roadmap and mentor that nurtures each student to reach his or her goals through after-school review sessions, customized academic and non-academic action plans and one-on-one parent chats. Annually, 85% of Reedley graduates pass the Top 5 local universities (University of the Philippines, Ateneo, De La Salle, University of Asia and the Pacific, and University of Santo Tomas) and foreign colleges such as University of San Francisco, USA, Northwood University in Michigan, USA, Purdue University, Limkokwing University in Malaysia, and Singapore School of Management to name a few.

Bullying, at home and in school, greatly contributes to child stress and hinders them from learning and from having healthy family and peer relationships. Reedley has always been at the forefront of campaigns against bullying, and is one of the pioneers of anti-bullying school programs in the country. Through the years, the school has effectively launched activities through its annual Bully Proof program that promote a culture of kindness, belongingness, and camaraderie in school. Reedley’s anti-bullying campaigns were even used as a reference in drafting a house bill on anti-bullying policies for schools.

Reedley’s flagship subject, Life Skills, has been helping students to manage healthy relationships and work effectively by handling stress without sweating the small stuff. Life Skills uses The 7 Habits of Highly Effective Teens and Happy Kids by Sean Covey as an anchor and guide. In addition to Reedley’s anti-bullying campaigns, the school integrates study skills, time management, and conflict resolution in its curriculum.

For more information, contact (02) 571 5291 or visit Reedley International School or log on to:


Facebook:  Reedley International School Philippines

Twitter:      @reedleyschool

Sunday, February 24, 2013


            “Bem vindo!”  “Welcome!”

            There’s no more appropriate greeting on the lips of Fila fans this year as they salute 2013 with the much anticipated annual Fila Polo Cup, this edition promising to be more colourful than ever because of its unique theme: Brazilian Carnival!

            Fila Polo Cup 2013 is slated to happen on February 10 at The Manila Polo Club at Forbes Park, with the Low Goal game at 2:00pm, the High Goal game at 4:00pm, and the festivities at 6:00pm with more glitz than ever before.  Hosting duties are in the capable hands of Brazil-born actor and FILA endorser Fabio Ide, with entertainment to be provided by Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.

            Expect many of Manila’s finest to grace the event, including Fabio’s fellow FILA endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, the ever gorgeous president and CEO of FILA Philippines Cris Albert, and husband and company chairman Butch Albert who also happens to be celebrating his birthday on this month of hearts.


            The entertainment has been especially prepared to bring the concept to its full.  Guarana is the country’s leading proponent of traditional and authentic Bossa Nova and Samba.  The Escola de Samba de Manila, founded by the same minds behind Guarana, has taken unto itself the task of bringing Brazilian Carnival to the event with their bright, festive colors and infectious, pulsating rhythms.  This is as close as we can get to an authentic Mardi Gras festival without leaving the country!

            Astroboy will not disappoint with his fiery display of fierceness and fabulosity.  He is Manila’s premiere hoop artist and a Talentadong Pinoy Grand Champion, as well as a Hall of Famer from 2011 to 2012.  Astroboy is largely self-taught, learning the art of the hula-hoop in Paris, and honing his talent as part of the New York-based troupe The Gyronauts.

            Why Brazilian Carnival?  Merely because when it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method.  This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past.  FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design.  Fans can look forward to more of this, but taken to a whole new level. 

            New brands and new lines equal a new level of excitement for FILA die-hards and those just discovering the marque.  The revamped range includes sport and lifestyle masterpieces for everyone.

            FILA Everest – The old adage goes “tough times never last but tough people do,”.  Everest is a no-nonsense brand that believes in dreaming big and doing big.  It is built for those who lead the extreme active lifestyle, who regularly tread on the cutting edge, the nature adventurer; yet it remains comfortable, allowing more freedom of movement without sacrificing durability.  Lightweight but protective, Everest shoes are designed to meet the performance needs of the adventurous.

            FILA Outdoors – More than a brand, Outdoors is an answer to a question.  It is a response to one of the deepest and most basic of human needs, the desire to bring back the simple joys and pleasures of childhood.  It is the direct result of the blood that runs through our veins, and the revolutionary return of the Pinoy.  It is what FILA consumers want and need. 

            FILA Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom.  It is for the girl who takes the road less traveled.  The Soul of Tiva is the mantra “follow the light.”  It represents a new lifestyle and culture that loves the open sea, freedom, and nature.  It follows alternative sports like surfing, diving and kiteboarding, but with less emphasis on performance and more detail on the soul.

            FILA Freestyle – A new hyper brand forged by the classic timelessness of FILA Vintage and the irresistible call of FILA Outdoors.  A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics.  Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker.  Freestyle is anything but shy.

            FILA believes that sport is an artform, a combination of beauty, luxury, and passion, form and movement.  Sport can be viewed as a painting in a gallery or a ballet in a theatre.  Sport is inspiring and inspired.  As a company founded in Italy, FILA, more than anyone, recognizes the art of sport, the importance of design, and the feel uniquely tied to it.

            Fila shops are located at the following branches:  SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,  Ayala Malls Pavilion, Ayala Malls Market! Market!,  Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay,  Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo,  NCC Mall Davao,  NCC Mall Tagum, LCC Legazpi

            For more information about Fila, log on to www.fila.ph.