Friday, June 10, 2011

Learning with Taste: Global Academy’s New Flagship Branch

“No, it’s not a showroom.“ Global Academy’s Brand Manager, Anna Bautista‐Ledesma, is
often caught saying. And is quick to add that, “But we are proud to show it off.”
Global Academy’s new Pasig campus can easily pass for an editorial spread. But don’t let
this 550 square meter property, boasting of Modern Asian interior design, fool you.
Inside is what counts, as this campus is for the hardcore. Serious culinary students will
have as their playground, two kitchen labs, two 23‐seater theater demo rooms, and a

Moving the flagship branch to a bigger and better location was not only forthcoming
with the influx and demand of enrollees year on year, but it also proved instrumental to
the school’s thrust in providing premiere culinary education to Filipinos, who dream of
becoming global one day.

Dominating at the recently concluded HOFEX last May in Hong Kong, where Global
Academy’s faculty and students, topped several categories in the International Culinary
Classic is further testament that incoming students can be sure that they will be getting
world‐class training and hands‐on experience needed to win these competitions.
There is no better time to enroll at Global Academy than today, be it at their Pasig,
Makati, Alabang, or Timog branch, each of which are equally equipped with the best
facilities, coupled with their distinguished faculty comprised by some of the most
decorated chefs in the industry.

Discover learning with taste only at Global Academy. Have an opportunity to attend two
short demonstrations, tour the school, and meet the Master Chefs, led by founders, Chefs
Benny Ledesma and Rob Pengson, at the Pasig campus open house on June 8 2011. A
special welcome gift awaits those who enroll for a professional or lifestyle course on this

Here are some photos taken during the first ever Open House last June 8, 2011 held in their new flagship branch in Pasig.

The International Football Club with Team LDL Marketing, showed their warm support for Global Academy by wearing their awesome uniforms!

Our friends from the press with Chef Rob Pengson

Chef Roel Vargas (Chef Instructor) demonstrated Macarons for the guests

Chef Terrence Fereday (Head Chef of Makati Branch)
demonstrated his signature dish, Paella Ala Filipina.
Chef Rob (left) and Chef Benny (right) with Mrs. Anna Ledesma (Global Academy's Brand Manager)

Chef Rob Pengson

Global Academy's CFO and President, Chef Benny Ledesma 

Global Academy is located at the 4F Millenium Place, Meralco Ave and Sapphire rd., Ortigas Center, Pasig City.

Wednesday, June 8, 2011

Vote for the Philippines' entry to the Triumph Inspiration Award 2011

Show some Pinoy pride and vote for the Philippines' entry to the 2011 Triumph Inspiration Award!

CAST YOUR VOTE NOW and stand a chance to attend the Grand Final in Berlin in July. Your vote counts!

Let's support our very own Pristine De Guzman as she competes in Berlin, Germany where the international finals will be held this July!

Wednesday, June 1, 2011

The Power of Social Networking

More and more companies are incorporating social networking sites into their marketing plan. We at Leung De Leon Marketing always say that using the Internet as a platform for advertising would result in minimum spending and maximum output. We are not saying that companies should not include TV, print and radio in their marketing plans, a good combination of quad media (print, TV, radio, Internet) will go a long way in terms of communicating to the target market. The secret for a marketing campaign to go viral right away is social networking. Facebook has more than 500 million active users!
L’Oreal’s Wanted perfume (inspired by Demi Moore) goes viral
Our creative director, Theresa Leung, has been following Hollywood celebrity couple, Ashton Kutcher and Demi Moore, on Twitter. Demi Moore a.k.a.@mrskutcher on Twitter announced on the social networking site that she would be compiling videos from different kinds of people all over the world for her perfume “Wanted.” All you had to do is email her team a video of yourself answering the question: 
Ms. Leung and thousands of other people sent their videos to Demi Moore and her team through email. Demi Moore then tweeted a link of the video that she has compiled with her team. Ms. Leung was surprised to find out that she made the cut! The Wanted perfume You Tube video contained clips from different types of people to celebrities like Demi Moore’s husband, Ashton Kutcher and former husband, Bruce Willis.
Demi’s tweets about the perfume created a want and a need. She also replied to tweets asking her where they can buy the perfume and thanked those who tweeted her that they already bought the perfume. L’Oreal released TV and print ads of Wanted but Demi’s tweets and You Tube videos added another avenue to create brand awareness.
This campaign demonstrates the strength of the Internet and social networking sites. Wanted also has a website.

H&M, Sweden’s high-street fashion label, teams up with high-end house of Lanvin

Lanvin’s collection designed exclusively for H&M sold out all over the world in less than 24 hours. How did they do it? The collection went viral when H&M leaked a few designs on the Internet and bloggers went crazy over the designs. They released a video on You Tube shortly after.

Lanvin’s Alber Elbaz

Fashionistas all over the world couldn’t stop talking about the collection. They posted the link of the You Tube video on their Facebook accounts, Tweeted about it, and re-Tweeted it.
That’s what you call, smart advertising!