Saturday, November 12, 2011

Triumph International 125 Years of Tailoring Female Shape

Munich, January 1, 2011
Back in 1886, had merchant Michael Braun and corset maker Johann Gottfried Spiesshofer been told that the tiny corset factory they had just set up in southern Germany would one day become the world’s leading supplier of lingerie and shapewear, they surely would have been astounded.

125 years on, the business that started out with just six sewing machines and six employees has developed into a unique global player, with 37,500 employees working in over 120 countries.  Known now as Triumph International, and still in the hands of the families of its founders, the company develops, produces and sells fabulous lingerie, shapewear, underwear, beach fashion, leisurewear, and sleepwear for women and men, under such renowned brand names as Triumph, sloggi, Valisère, and HOM.

Perfection, innovation and a fervent desire for supreme quality comfort and cutting-edge design is at the heart of the company’s philosophy. It is this very commitment that brings the seductive power to Triumph lingerie and shapewear: every piece flatters the body, lures the senses and expresses sublime fashion and body awareness. Stylish, high-performance, contemporary designs – no other intimate apparel company offers such an extensive portfolio of desirable brands and products.

In the anniversary year of 2011, Triumph International’s love of innovation is particularly celebrated in its main brand - Triumph. The label sets trends for the next decade with not just one, but two new ground breaking collections: Triumph Essence –The Luxury Collection launches, offering a new perspective of lingerie. Furthermore, best-selling Shape Sensation is crowned with a second generation of alluring and truly sensational shapewear.  Both promise the unrivalled fit and great Triumph style that has been distilled from 125 years of experience in perfecting the female silhouette. 

Looking to the future, Triumph International will continue to strive for the very best in design, materials,  and craftsmanship, with all the hallmark dedication, passion and vision that the company has embraced for a century and a quarter.

Triumph International in the Philippines

In the Philippines, Triumph International has been active since 1974. Triumph International Philippines Inc. now occupies purpose built premises in Makati that serve as the hub for its Sales & Marketing operations.
Today, Triumph International Philippines Inc. continues its commitment to the very best standards of service and innovation, developing and producing designs that meet the requirements of Filipino customers. 
Triumph International is one of the world’s leading underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®.  Triumph employs more than 37,500 people and achieves a turnover of CHF 2.3 billion (2009).

Tuesday, October 25, 2011

The Bench Fashion Show at the 2011 Philippine Fashion Week

The show was stellar! The models were gorgeous; pretty faces and beautiful bodies. The celebrity endorsers sizzled on the runway. The collection had a great range from "casual couture" pieces by Randy Ortiz for Bench (ROB), Kashieca's nautical chic, Human's black and whites to Bench's comfortable briefs and sexy yet elegant women's underwear. What a great start to the Philippine Fashion Week. Hottest show in town? I'm guessing it will be. Too early to tell, I'll let all of you be the judge of that. Star studded both on and off the ramp as only Bench can deliver.

Here are iPhone photos of the event that we tweeted that night. Follow us and Bench on Twitter @LDLmarketingINC and @BenchTM.


 Stylists working double-time

Bench Body signature briefs

 Lacey women's lingerie

 Accessories, accessories, accessories

 Charles and Keith shoes for the ladies

 Spacious make-up room

 Body painting

 Marco Lobregat

Models getting ready for another run through


 The set-up

 Leung De Leon Marketing Services Inc.'s Theresa Leung with THE Ben Chan

 Fashion show director, Robby Carmona

 Jake Cuenca

 The stage

PMAP's Ria Bolivar 

 Isabelle Daza

 Jake Cuenca

 Jake Cuenca, Kim Chiu, Isabelle Daza, and other Bench celebrity endorsers

 Georgina Wilson

 Jason Francisco

 Kim Chiu

Arrival of Guests

 Leung De Leon's Theresa, Mica and Claudine

Front row seats: Theresa Leung and Mica Agdamag

 Bench's VP for Business Development, Bryan Lim with Theresa Leung

 Kai and Yumi Lim with Theresa Leung

 Preview Magazine's EIC, Pauline Juan

 Felix Roco

 Mega's Meryll Yan

 Front and center: Mr. Ben Chan, Michael Pastor and Randy Ortiz

 Esquire Magazine's Raymond Gutierrez

 Phoeme Barranda

Philippine Azkals' Anton del Rosario

The Show

 Bea Alonzo opens the show for Kashieca

 Hot couple: Borgy Manotoc and Georgina Wilson

 Aljur Abrenica

 Kathryn Bernardo

 Jason Francisco

 Melai Cantiveros

 Enchong Dee

 Star power: Jake Cuenca and Kim Chiu lead the celebrity pack on the runway

 Mark McMahon and Jon Avila

 Angelica Panganiban

 Piolo Pascual

 Finale: Piolo Pascual and Bea Alonzo

After the Show

 Borgy Manotoc with Mr. Ben Chan

 Mr. Ben Chan with Georgina Wilson

 Leung De Leon proprietors: Theresa Leung, Noelle Hilario and Claudine De Leon

 Team Leung De Leon: Mica, Theresa, Noelle and Claudine

The Leungs: Tricia, Madette and Theresa

Photos in this blog may not be used or duplicated without giving credit to Leung De Leon Marketing Services Inc.